Can Social Media Replace Email Marketing

We knew of email marketing as the ultimate outreach program in digital marketing. However, with the advent of social media, things have changed drastically. Some digital marketing agency in Thailand are claiming that email marketing is obsolete and social media is the replacement. Is that the case?

SGF Services provide both of these services so we wouldn’t be biased in our answer and our answer is NO. They are different. There are some advantages of email marketing which social media doesn’t have, not yet, at least.

Emails are more personal than social media: Unless you are addressing every Twitter follower or Facebook follower of your brand personally, which is impossible, you cannot get personal with everyone. This is however, is possible in email marketing. And we all love when were addressed personally, isn’t it?

Emails are more effective than social media: Mckinsey study shows that emails are 40% more effective in acquiring new customers, compared to social media. Another study by Monetate shows that email marketing has a much higher conversion rate than social media.

Emails are seen by more people: Even when we are paying Facebook and running ads for a target demography, there is no guarantee that people will see the ads on their feeds. However, emails reach the mailbox directly and they are checked by people more often. Radicati study shows that the chance of an email being checked is 5 times higher than seeing a social media ad.

That’s it. Till social media soles these problems, keep using email marketing and keep using our services.

SEO Isn’t Dead: You Still Need It

SEO has been claimed dead by many from time to time but it has only gone from strength to strength. Advent of newer websites has shown no signs of slowing down and to add to the websites, now we have mobile apps coming up as well. With the influx of websites, we need SEO more than ever to get discovered.

Thailand is tech-savvy, there is no denial. Our people are used to using internet for purchasing products and services. With dozens, if not hundreds, of websites trying to sell similar products to the same person, how can you get discovered without SEO? You must stay on the first page of Google for popular keywords to stay relevant in the industry.

You need to hire from result oriented SEO services in Bangkok and ask them to take complete charge of your business. This will not only free you to take care of other aspects of your business but also allow experts take care of your online promotion for you. These guys do SEO for a living and knows more than a common man.

We would recommend that you don’t make cost cutting as your main criteria as that might lead to lower quality SEO agencies. You should choose someone who has a proven track record, someone who has verifiable results for their clients in recent past. They are better suited to take your business to the first page of Google.