WordPress: The King of CMS

CMS website is popular because they serve the purpose without being too difficult to develop. This has led the CMS to be the most popular type of website on the planet. If you don’t know, CMS stands for Content Management System and it is exactly what it sounds. These websites are created to deliver contents (videos, texts, audio or images) to the users. The most popular example would be a blog where we don’t sell things and thus the only purpose behind creating a blog is to share contents with the readers. The most popular premium CMS solution or platform is WordPress and you must have heard of it. Almost half of all CMS websites are built on WordPress and there are reasons why so.

WordPress is the easiest CMS to set up and thus, most web development agencies would offer you WordPress when offering CMS Web Development. WordPress also has multiple inbuilt features when the add-ons are used, the functionalities and the possibilities are literally limitless. Not only you can do almost anything you want to do with your website, you can measure the data so accurately as well. This is very important from the SEO perspective. From where we stand, SEO is the first thing we consider when thinking of a site. This is because, without promotion a website is as good as no website. With add-ons making SEO optimisation so simple, even the webmasters or the website owners can perform simple SEO tasks.

Importance of Link Building in SEO

Yes, every blog on SEO in Thailand you read told you how important the links are for your website to rank. However, very few explained to you exactly what happens when you have links and why they are important. Let us explain.

Google is constantly searching the internet for content and noting them in their database. While going through the contents on the internet, they also encounter links. They follow these links and check out the contents of these links as well.

Now, suppose you sell shoes online and your website is all about shoes. Also suppose that there is a very prominent discussion board on a website, dedicated to leather shoes, where your link is mentioned. Google can understand the theme of a website by the general content it publishes and thus, it knows the discussion forum is more or less an authority on shoes. Now, in real life, if an expert names you, in a discussion as a reference, would interested people take note of it or not? Same happens on the internet with Google. When it sees that an authority site is naming you (linking you, in this case) it will take note of you, regarding shoes. It will increase your ranking because knowledgeable people cite you in their discussions.

Till now, we discussed the importance of quality links in SEO ranking. Now, your competitors are also trying their best to get mentions here and there. Thus, the quantity of the link comes in. That would be our next blog.

What is Proactive Online Reputation Management

SEO has always been about improving your online reputation but we didn’t use to ponder about protecting our online reputation, thinking it is safe. However, that is not the case and in fact, before the social media sites spread everywhere, we didn’t even realise that it is actually easier to defame someone or something online than in real life. Thus, the need of proactive protection of the online reputation came into prominence. Every good digital marketing agency in Thailand now offers online reputation management or similar packages.

What these packages offer? Either you can choose those when the damage has been done or when you feel there can be an attack very soon. If the damage has been done, the agency would swiftly start damage control. Most of the times, these attacks come from social media, so, the agency would engage in social media management and contact the people and try to sort out the issues. They would also ensure that the issue doesn’t receive much attention and get buried while in the background they try the appeasement of the irked parties.

Sometimes though, these attacks are motivated and well-crafted just to defame you. In those cases, the agency would ensure that the positive news about you comes to the top of the search engine and not those lies. The agency would also post proofs of your innocence and promote those on different forums, the social media and wherever the attackers are trying to malign you.

Spot Unreliable SEO Companies Easily In This Way

Every website owner needs SEO else the website is as good as a dead bat. If there is no visitor to the website, the purpose, whatever it might be, isn’t served. So, we need SEO, or the variations of it like SMO or PPC and other, for a successful website.

Now SEO is a tricky proposition and a completely new skill for people who don’t know about it. Either you can invest time, effort and money to learn or you can hand the duties over to a professional company and spend your time, effort and money on more profitable things.

Those being said, the question arises, how to select a company who can provide excellent SEO services? There is one thing which tells you of an unreliable SEO company.

Any company who does SEO in Thailand would tell you how capable they are but some of those would simply go beyond the realm of credibility. When a SEO company promises you the top spot for all your keywords within a few weeks, there are two possibilities, either they are lying or they are planning to use forbidden techniques on your website.

Now, both of these are dangerous but the latter is probably more dangerous. In the first case, your website might languish where it is when the SEO starts. But if forbidden techniques are used, your website runs severe risk of Google penalty in which case, you might need to say final goodbye to your website.

Professional Web Development Agencies Have Certain Advantages

The Thailand online revolution is not as old as some of the other Asian countries and thus, we can see the web design and development industry running at a fast pace to catch up with the world market. This rapid pace of expansion has created a huge demand for qualified web developers in Thailand. However, as the industry in new, there is a lack of experienced web developers. One should check not only the expertise and skill levels of the developer but also the experience and the previous works so that the project is left to experienced developers alone.

The other workaround of the problem would be to hire a web development company instead of a freelance web developer. Hiring a company has multiple advantages. First of all, you know who to hold responsible and where to look for when your project develops an issue. Secondly, these companies have more than one web developer so experience is not an issue here. Even if there are inexperienced designers, the team leader would be guiding him and your project will receive the attention you want. Finally, companies are way more professional than freelance web developers will ever be.

On the other hand, companies charge more than freelance developers. This is a trade off which you must make. When it comes to completing a project satisfactorily, professional web development agencies are much better an option and thus, you should not hesitate to pay a little extra to them.

Evolve With The Industry or Move On

2017 is here but many companies can’t simply get out of their habit of how they did SEO in 2010. That is the major reason why most of the SEO companies die silently or keep coming up with different identities after messing up at the first go. SEO has changed a lot and the successful players are those who adjusted and evolved with time. Hey, even Matt Cutts is not there anymore. Move on!

The major change in approach is how SEO has changed from a quantitative approach to a qualitative approach. For example, SEO companies used to count how many links they have created for a client as a metric of their success and yes, it worked, but in 2010. In 2017, a SEO company in Bangkok should ask themselves, how many quality links they have created and even how many bad links they have removed for the client!

This change in approach is needed and it should be a top down lesson. The CEO of the company must assimilate it and should drill it down to the lowest level of SEO executives so they realise what their ultimate aim is, how their success would be measured as an employee.

We have been in this business for a long time to realise one thing, many people and experts can’t simply change fast enough and thus, when those Google updates come, they lose complete clue. This is a fast moving domain and one must either embrace it or find another profession.

How Web Design Evolved Over Time

Web design is the way of presenting content to the user of the internet. Web design includes images, texts, audio video and other contents. Thanks to the WYSIWYG editors, it has become a less cumbersome way of creating captivating websites. As the programs for creating websites became easier to use and offer more interactive ways of presenting the content, almost anyone can now afford to have a website done for cheap. Programs which were expensive and difficult to use are gone now. Many agencies are now offering affordable web design in Thailand to their clients.

Websites can be of two types, static and dynamic. Static pages have static content and they don’t change. Dynamic pages change their content and appearance, depending upon the end user. In more advanced website, we can see a mix of static and dynamic pages.

One should not confuse between web design and web development. While designers work on the visual factors of the website, web developers work on the codes which run the website. In other words, while developers build the back-end of the website, the designers build the user-facing front-side of the website.

One nice advantage of technology has been the advent of content management systems which allow the contents of any webpages to be updated without any programming skills or change of codes. This certainly cuts down the cost of maintaining a website.

When you are planning to build a website, it is very important to consider the exact need. You should think about the target audience and the purpose behind building the website before you decide what content you would use on the website.

Two factor Authentication of a Legit Web Design Company

Whenever a web design company writes a blog or article on how to select a web design company, take it with a pinch of salt. I don’t blame it on the reader because the company would want to highlight those features which they have while downplaying the factors which they lack. However, this blog is written differently, this is a blog which genuinely wants to help you in selecting the best web design company. There are many agencies offering web design in Bangkok but following these two factors, you can expect to find the best one.

Do they conduct an initial meeting at your place or at their office? If not, why not? It’s a standard practice for decent companies of any area to arrange for a meeting and in most of the cases, they will come to visit you. If they hesitate or tries to postpone or skip the meeting, you should be suspicious of them. Why wouldn’t a professional web design company want to meet a client?

Do they offer a no obligation contract? They should offer you and there should be no pressure on you. They should be able to give you a guideline from the initial conversation and then, you should expect to receive a formal quotation from them. The quotation should be professionally done as well. Ensure that the quotation has mentioned the parameters of the project which you have laid down in the initial meeting.

Simple trick To Select The Best SEO Company

SEO companies are everywhere and all of them claim to have achieved miraculous results for their clients. How, then, you segregate the good ones from the average or the bad ones? The trick is so simple that you will laugh at it once I tell you. Open Google and search for SEO company in Bangkok if Bangkok is the locality where you need your SEO company. This can be where your office is and this can be another country where you can get cheaper rates, like India or Philippines. Now, those SEO companies who are ranking highly, have proven one thing and that is the most important consideration of selecting a SEO company and that is that they can rank, as you can see them rank, and that too for a very competitive keyword. Trust us when we say SEO itself is the most fiercely fought for keyword, only for this purpose. Now, my point is, if they can rank themselves for such a competitive keyword, they can probably get your website ranked as well.

However, no matter how great they are, they are no magician nor they know the secret recipe of Google’s ranking algorithm. Once you trust them, trust them completely and give them time. Any good SEO company will ask for time and this time is needed. You can’t build the fifth floor of your mansion directly, you need to lay the foundation first. Be wary of any SEO company who is promising extraordinary results within a couple of weeks, either they are lying or they are planning to employ banned tricks.

Change Websites To Good Websites

We have had a great 2016. In fact, we had gained the highest number of clients for our web development service.  Web development in Thailand is a growing industry and many companies are still trying to come up with worldclass web properties, especially a website. While it takes no foresight to realise the importance of websites in today’s world, it is certainly important to know the importance of a world-class website.

Websites should have a few features to call it world-class. First of all, it should open in a jiffy. This means, you need to have a reliable and fast server. If your site is content heavy, like an ecommerce website with hundreds of pages or you are streaming videos, you should have a better server. Preferably, CDN is the way to go.

Secondly, no matter where you are targeting, you should have an English version of the website ready. This is because anyone who doesn’t understand the language of your website can refer to the English version if they want to access it. English is the most spoken 2^nd language in the world. There is a high chance that you can gain traffic by adding English content to it.

Thirdly, there is an increasing need of quality content. No matter how good your web designing is, without rich and informative content, it wouldn’t stay relevant for a long time. To stay at the top, keep adding relevant and good content to your website, from time to time.